In the era of globalization and consumerism, we've been exposed to many new ideas, one of them being fair trade. A lot has been said about fair trade coffee, but many of us don't know what fair trade coffee is.

Fair Trade and the idea of Fair Trade began with individual companies called ATOs (Alternative Trade Organizations). These companies were tired of seeing the scales of trade and commerce so unbalanced in the world. Many other organizations popped up, and after a while, they came together to form the FLO (Fairtrade Labellilng Organizations). Under the FLO system, industries are studied, and with input from producers (not buyers) a minimum price is established in order to give a fair share to the producers. Fair Trade is, by no means, a charity or handout. Fair Trade is a way to ensure that everybody wins in economics -- making sure there is a process of fair exchange.

In many countries in the world, coffee farmers barely make a living, selling their coffee for prices that might not even cover the costs of production. This, in turn, helps feed the cycle of poverty.

The Fair Trade label was designed to help you, the consumer, make conscientious choices about the coffee you drink. To become Fair Trade certified, the coffee exporter, supplier, and wholesale must meet stringent international standards. The minimum price paid per pound of coffee is $1.26 US.

The Fair Trade label, then, means building communities, education, health, safe environmental practices and international awareness support for humanity.

Cafe Madrid, SA is proud to be Fair Trade certified and hopes to become your first choice for bulk, roasted coffee and coffee beans.

 

 

 

 

FAIR TRADE COFFEES